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Baseline Sourcing:

  • job board marketing
  • database searching

SourceSimple
$30 for 7 Days

Phil Willson

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Tue Jul 24

Why SourceSimple?

SourceSimple is now 9 months old (launched October 30, 2006).  We do ‘Baseline Sourcing’ — (‘BaSo’ —> pronounced ‘bay-so’) — we post our clients’ jobs on relevant job boards and search relevant databases for qualified candidates.

It sounds incredibly simple, right?  Why would anyone pay for a service that can easily be done without us?

As it turns out, it isn’t as easy as it seems.

Recruiters and HR departments are often understaffed and overworked, under-resourced and over-demanded.  Dollar budgets can only afford one expensive database and one expensive job board.  Time budgets are even tighter.  Routine work like BaSo does find the right candidate 10-15% of the time, but that means 85% of the time more work is required.  In an effort to get to results quickly, BaSo sometimes falls by the wayside as recruiters instead seek passive candidates, employee referrals, and so forth.

That’s where SourceSimple steps in.

The truth is that techniques like networking, telephone sourcing, employee referrals, and the like produce great results… but take quite a bit of time and effort.  Every responsible search should start with BaSo, because it’s possible the perfect candidate is immediately available.  A successful BaSo search saves days or even weeks of effort.  Every recruiter instinctively knows this.  The problem is that BaSo costs time, resources, and energy… and only yields the right candidate 10-15% of the time. 

A good BaSo campaign takes 1 hour in job posting, 5 hours in database searching, and about 1 more hour every day in management and refinement.  That means a 1 week BaSo campaign consumes 12 hours of time, or about $240 in salary at $20/hour.  Add in the cost of job posting and database access, and the total dollar cost per campaign jumps to $600-$800.

Consider the example of an independent contingent recruiter:

The cost of BaSo is daunting.  If a recruiter has a 25% success rate per search, a 20% commission, and a $50K position to fill, the recruiter must invest $2,800 at $700 per BaSo campaign in the hopes of earning $10,000 back.  Factor in the 10-15% success rate of BaSo, and there’s a 85% chance the recruiter will need to deploy more advanced techniques with a considerably higher cost in time, energy, and resources.  By the time the $10K commission is earned, the recruiter’s profit is nearly gone.

Now imagine the same scenario, but replace the $700 per BaSo campaign with $60.  The radical reduction in price results in a complete reversal in the ROI of BaSo.

That’s what we do.  We offer BaSo campaigns for $30-$60 per campaign.  We uncover all of the qualified and interested candidates who are available now — at a cost 90% less than the market standard.