SourceSimple and Craigslist
Over the past year Craigslist has radically shifted its pricing structure. At the beginning of 2007, Craigslist only charged in 4 metro markets; they increased that number to 7 markets during 2007; during 2008 they significantly increased the number of areras where they charge, so that now Craigslist advertising charges a fee in every major city in the US.
At SourceSimple, we were previously able to include free Craigslist advertising in our campaigns but we are no longer able to do so. In the past we could offset the cost of advertising in “fee areas” by taking advantage of the plethora of “free areas” — as nearly all “free areas” have now been eliminated, the cost of Craigslist has become prohibitive.
Since many of our clients want us to continue offering Craigslist within our Ultimate Campaigns, we’ve reached a compromise that should have universal appeal — we will subsidize half of the Craigslist costs for any client who requests it. In other words, if you purchase an Ultimate Campaign in an area where Craigslist charges $25, you can include Craigslist in your Ultimate Campaign for an additional fee of $12.50 (we cover the other half of the Craigslist fee); in areas where they charge $75, we’ll subsidize $37.50 of the cost.
